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Technology that automates the ad-building process giving your customer service reps and advertisers the ability to quickly build ads from predefined templates.

Simplify ad development iBuild ad-building technology can be easily integrated into MediaPlus® Classified Advertising, Display Advertising or iServices Order Entry to help you quickly and automatically create ads with a uniform layout for newspapers or specialty publications. You define the information you want to capture for both display and classified ads, and iBuild uses the information to create data fields that can be easily populated through pull–down menus or by typing. For example, iBuild automotive ads may have fields for year, make, model and price, while iBuild real estate ads may have fields for city, price and number of bedrooms. Regardless of what’s being sold, iBuild ad–building technology makes it easy to create effective ads – and effective ads mean satisfied advertisers.

Easily build style and value into each ad From up–sell options such as bold text to rules that preserve layout integrity, iBuild is easy on your advertisers and your production team. As your production team, customer service reps and advertisers enter information to build an ad, the system suggests – and automatically prices – up–sell features such as photographs, priority placement and banners, thus increasing sales. And with a simple click, ads can be viewed in a variety of ways. For instance, a real estate liner ad can be viewed in templates that incorporate a photo of the property or agent or a “new listing” banner.

Unlimited options and opportunities iBuild technology can be used in a variety of ways to streamline costs, add efficiency to your production team – and even to create new products. iBuild technology generates ads quickly and can quickly create specialty publications or directories by linking – for example, with a real estate multiple listing service (MLS) – to automatically flow data into a real estate publication template or import telephone listings into a phone directory template.

When iBuild ad–building technology is integrated with MediaPlus® iServices Order Entry, you have a powerful new way to engage advertisers and up–sell classified ads through your Web site while providing time–saving convenience to frequent advertisers such as car dealers and real estate agencies. And because the data is entered into defined fields, classified shoppers on your Web site can easily search through your car ads, for example, by make, model, price, etc.

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